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  • For 3 years in a row, Across Health has conducted its proprietary Digital Barometer survey in Europe. In Q4 2011, dedicated surveys were launched in the US and China. With publications of the results in  the Pharmaceutical Executive and other leading publications, the Digital Barometer is a...
  • New Study by Across Health China Shows Chinese Internal Medicine Specialists have a strong interest in pharma-owned digital channels SHANGHAI, CHINA, 13 January, 2012— in contrast to our marketing mix findings in other markets, pharmaceutical websites and enewsletters have about the same...
  • Across Health is presenting 2 customer case studies, and Peter Hinssen will talk about the New Normal at EyeforPharma – 27-28th March 2012, Barcelona. Learn how to take your commercial strategy to the next level by embracing “The New Normal” before you are being left in the dust...
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  • This is 2011, 16 years after I attended my first digital marketing congress in London. Sobering fact: after so many years of piloting, congresses and companywide programmes, only 12% of pharma marketers are satisfied with their digital activities, based on our Digital Barometer Survey Europe (click...