Across Health > Methodology

Methodology

wheel impact insight innovation implementation
Insight

Landscape analysis
We summarize key trends, best practices and benchmarks from related industries and compare them to your current situation.

  • Online market research
  • CRM benchmarking analysis
  • Ebusiness benchmarking
  • Marketing mix assessments
  • Ebusiness landscape analysis

Innovation

Strategy development
We come up with a 2-3 year innovative and balanced roadmap and strategy to move forward, based on workshops, customer interviews and Across insights.

  • Ebusiness strategy
  • Executive presentations and workshops on eCRM and customer centricity
  • eCRM strategy workshops
  • Innovative product strategy

Implementation

Project and interim management
We support you in the implementation of our recommendations – from project management to change management, process and organizational design and creative execution.

  • Online marketing
  • Web conferencing
  • Websites
  • Interim management for eCRM
  • Change management
  • Creative services

Impact

Effectiveness/ROI/BI
We measure the impact of the new strategy using a variety of methods including dashboards, KPIs and more, and create best-practice documents/tools.

  • Web analytics
  • Web KPI project
  • Web dashboard
  • Net Promoter Score
  • E-detailing ROI calculator

 

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