Methodology

Insight
Landscape analysis
We summarize key trends, best practices and benchmarks from related industries and compare them to your current situation.
- Online market research
- CRM benchmarking analysis
- Ebusiness benchmarking
- Marketing mix assessments
- Ebusiness landscape analysis
Innovation
Strategy development
We come up with a 2-3 year innovative and balanced roadmap and strategy to move forward, based on workshops, customer interviews and Across insights.
- Ebusiness strategy
- Executive presentations and workshops on eCRM and customer centricity
- eCRM strategy workshops
- Innovative product strategy
Implementation
Project and interim management
We support you in the implementation of our recommendations – from project management to change management, process and organizational design and creative execution.
- Online marketing
- Web conferencing
- Websites
- Interim management for eCRM
- Change management
- Creative services
Impact
Effectiveness/ROI/BI
We measure the impact of the new strategy using a variety of methods including dashboards, KPIs and more, and create best-practice documents/tools.
- Web analytics
- Web KPI project
- Web dashboard
- Net Promoter Score
- E-detailing ROI calculator


