The Netherlands

Across Health Netherlands is the leading company in eMarketing and eCRM for global life science companies with a strong focus on the Dutch Healthcare industry. In the Netherlands, we are partnering with major healthcare organisations and pharma companies to accommodate the move to a new business model, focusing on innovation in the area of customer interactions, based on our 4I model (Insight, Innovation, Implementation and Impact). The main objective is to help companies make the shift from push to pull marketing with an optimized fusion between off- and online activities.

In this process Across Health focuses on the specific interests and needs of patients, healthcare professionals and the general public. Across Health has successfully developed online initiatives like professional healthcare portals and effective patient information campaigns. Across Health Netherlands features a talented group of very experienced pharma marketeers with a specialization in eMarketing, eCRM and eMedical Education. We will help you discover new channels to communicate with your customers, assist in building new business models, create a solid business case and measure the impact to track your successes.

Amongst our specializations are:

Creating Online Insights:

eCRM Benchmarking
Marketing Mix Assesment optimization
Online Landscape Analysis

Developing Innovating Online Strategies:

Strategic eMarketing
Self service portals
Web strategy and online roadmap creation
Social Media Strategy

Supporting E-tactics Implementation:

eCRM Consulting
Search Engine Marketing:
Search Engine Advertizing Campaigns (Google Campaign)
Search Engine Optimization
eDetailing and vDetailing
Webconferencing and Webcasts
Medical education
Bannering

Measuring Impact; KPI/ROI analyses

Web and customer analytics
Impact and ROI measurement

Across Health Netherlands Client List:

Roche
AstraZeneca
Boehringer Ingelheim
Bristol-Myers Squib (BMS)
GSK
Amgen
Philips
Actelion
UCB