Key areas of Expertise
- Fusion PR
- Patient Activation
- Media Relations 2.0
- Reputation Management 2.0
- Internal Communication
Biography
Following a BA in journalism in Ghent (B) and an MA in European Public Relations in Leeds (UK), Catherine (°1975) started her career as community relations officer at the Halifax plc (UK) before joining the corporate communications agency Porter Novelli. Since her move to Across Health, she specializes in Fusion PR in the healthcare industry.
Fusion PR blends the traditional PR techniques with digital networking tools to get under the skin of the stakeholders. With constant innovation in the online scene lurking around the corner, corporate communications continuously needs to re-invent itself to remain relevant and effective for both the corporate and consumer environment. Furthermore, digital and networking tools have proven their value for communicating with internal audiences. Over the years, Catherine has developed various successful on- and offline patient activation campaigns in various therapy areas.
With over 10 years of hands-on experience in an international consultancy environment, Catherine has gained relevant expertise in corporate communications (change and crisis communications), internal communications and product communications.
Catherine has worked for (multi-) national companies such as Novartis, Johnson & Johnson, AkzoNobel, UCB, 3M Consumer Health and Omega Pharma.
In her spare time, Catherine can be found outdoors, enjoying long walks and bike rides in the company of her husband and three children.
Languages
NL, EN, FR
Nationality
Belgian
