Key areas of Expertise
- Fusion Communication (internal and external)
- Patient and HCP Activation
- SoMe strategy and execution
- Project Management
- Change Management
Biography
Following a BA in journalism in Ghent (B) and an MA in European Public Relations in Leeds (UK), Catherine (°1975) started her career as community relations officer at the Halifax plc (UK) before joining the corporate communications agency Porter Novelli. Since her move to Across Health in 2008, she specializes in Fusion Communication for the healthcare industry.
At Across Health, she blends the traditional communication techniques with digital networking tools to get under the skin of the stakeholders. With constant innovation in the online scene lurking around the corner, marketing and corporate communications continuously needs to re-invent itself to remain relevant and effective for both the HCP and patient environment. Over the years, Catherine has developed various successful on- and offline patient activation campaigns in various therapy areas. Furthermore she was Project Manager at Across for the development and launch of a successful HCP portal in Belgium.
Catherine has worked for (multi-) national companies such as Novartis, Johnson & Johnson, AstraZeneca, UCB, 3M Consumer Health and Omega Pharma.
In her spare time, Catherine can be found outdoors, enjoying long walks -in the company of her husband and three children- and bike rides, especially since she succeeded in conquering the Mont Ventoux by bike in June 2011.
Languages
NL, EN, FR
Nationality
Belgian
