Key areas of Expertise
- Global Brand Management
- Digital Marketing Strategy, Execution and Metrics
- Marketing Mix
- DTC and DTP Strategy
- Business Development
- Therapeutic Areas: Oncology, Women’s Health, Neurology, Anti-Infectives, Dermatology, Diabetes
Biography
Craig (°1960) is leading the US business for Across Health with 20-plus years of eMarketing and marketing experience in the pharmaceutical industry. He has a proven track record with Fortune 500 companies including Merck & Company, Johnson & Johnson, Novartis, Euro RSCG Life and Merrill Lynch, holding domestic, international and global management roles.
Craig started his career at Merck, pioneering some of the first interactive touchscreen programs to educate physicians at international congresses. While at Johnson & Johnson, Craig held a number of positions with increasing responsibility in both communications and marketing. He advised management boards on how to integrate eBusiness with strategic business objectives and also pioneered online programs for consumers/patients. His full-service in-house interactive agency won numerous awards at Johnson & Johnson.
The next phase of his career took him to Novartis Pharmaceuticals, where he established the global eMarketing team for Oncology, launching several high-impact global eMarketing programs.
As a Senior Vice President at the oncology unit of the world-leading agency Euro RSCG Life, he managed a team of 30 and coordinated the highly successful launch of an innovative oncology product, delivering 60-plus marketing mix projects to patients and physicians.
Craig went on to join Merrill Lynch, a recognized eBusiness leader in the advanced financial services industry, where he re-launched their online platform, consolidating 24 sites into one to maximize cross-selling opportunities with ultra-high net-worth clients, while also launching targeted eMarketing projects for this important customer group.
At Across Health, he will be leading North American business development opportunities, establishing a unique global footprint for the company in the process.
Craig is a visionary in the eMarketing space and has a passion for working with top pharmaceutical brand teams and driving their success in the market place.
Craig enjoys skiing, ice hockey, lacrosse and coaching football. He spends his summers at the Jersey shore and regularly hits New York City to see live music events at the Garden.
Languages
EN
Nationality
American