Fonny Schenck

CEO, Across Health

fonny.schenck@a-cross.com

+ 32 477 453 287

Biography

Fonny (°1963) joined Across Group as a managing partner in August 2007 and subsequently took the CEO position at Across Health. He joins from Johnson & Johnson, where he focused on creating an overarching worldwide CRM strategy and on leveraging best practices across the globe. He held regional and global roles of increasing responsibility in the ebusiness and CRM space at Janssen, a leader in the eCRM space in pharmaceuticals in Europe.

In 2000, he co-designed and implemented a unique integrated eBusiness strategy in Pharma across Europe, with a focus on leveraging strategy, technology and content. In 2001-2002, he managed several pivotal, strongly-metricized multichannel pilots to drive change in the organization. In the following years, he extended his scope to salesforce effectiveness, marketing excellence, and the alignment of the CRM IT and business strategy, initiating a unique European business governance structure for CRM.

In more recent years, he went on to implement marketing mix ROI/optimization and customer-centric metrics. He also played a key role in the launch of the European Marketing Excellence project, and the highly successful paneuropean Change Management programme for CRM.

At Across Health, he is focused on helping international clients “crossing the chasm”, ie navigating towards a new commercial model, through the selective adoption of impactful innovative customer approaches…and moving these beyond the pilot stage into the daily practice, through an integrated mix of strategy, organization, processes and strategic metrics. Fonny likes to work at the exciting intersection of technology, commercial effectiveness, business strategy and innovation. One of his more recent strategic focus areas is the impact of connected healthcare (driven by open technology, consumerism and mobility) on the business model for pharma by 2013. In his spare time, you can find him jogging in the woods of Kasterlee, keeping up to date with personal investment opportunities, and spending quality time with his family and friends.

Fonny has received many internal awards for his achievements in the CRM and eBusiness space, both at the European and global level. In addition, he is a well-known speaker at international CRM events and has authored several strategic CRM articles.