Key areas of Expertise
- Search Engine Advertising
- Search Marketing
- Web Copy
- Web Analytics
- Social Media
- Project Management
Biography
Kenneth (°1983) started his career in online marketing at QueroMedia, Belgium’s leading SEM agency at that time. As one of their key consultants, he successfully managed dozens of search engine advertising accounts, including Vacature, Robert Half International, Neckermann and Vanden Borre.
In 2008 he joined Across as eCRM manager responsible for the international Search Engine Advertising (SEA) activities of various leading healthcare customers (Jansen-Cilag, Lifescan, Johnson&Johnson, Roche, Allos Therapeutics). Search Marketing is arguably the most dynamic growth area in online healthcare marketing. Kenneth’s activities include the assessment, set-up, management, optimization of pay-per-click (PPC) campaigns, and evaluation through advanced web analytics tools. He has a thorough knowledge of PPC advertising systems such as Google AdWords, MSN AdCenter and Yahoo! Search Marketing. In addition he consults on Search Engine Optimization best practices, web copy writing and is actively involved with our ever growing Social Media activities.
In 2009 Kenneth took a pivotal role in servicing our US customer base, as the overall project manager responsible for coordinating every digital need from fine-tuning their online strategy, website development, generating qualified website traffic, and analyzing the outcomes.
Kenneth holds a Masters degree in Communication Sciences from the University of Antwerp. He is highly passionate about the internet and all of the exciting and ever changing (marketing) opportunities it has to offer. When not at work, you’ll most likely find Kenneth in a nearby movie theatre, watching movies at home, or writing about them on his blog.
Languages
NL, EN, FR
Nationality
Belgian
