Key areas of Expertise
- Project Management
- Multichannel CRM projects
- Consumer Marketing
- Event Management
Biography
As project manager for Across, Liesbeth (°1982) coordinates multichannel CRM projects with her hands-on approach. Before joining Across Health, Liesbeth was responsible for all internal and external communications for a Belgian producer and distributor of outdoor clothing. Her activities included maintaining the website, coordinating photoshoots, catalogues, fairs, creating (e-)mailings, editing adverts, and more.
Before that, Liesbeth honed her talents as a project manager within a communications agency. She successfully coordinated a vast variety of print, event and online projects. As such, she has been tasked with the content management of consumer websites, organising events including Luminus and Stad Gent, and coordinating print and artwork for clients such as Café Theatre and Flanders Ghent Development Group. Liesbeth holds a degree in Marketing from the Hogeschool Gent. She is passionate about marketing and the impact of communication on our lives.
Languages
NL, FR, EN
Nationality
Belgian