Ruud Kooi

Chief Operations Officer

ruud.kooi@a-cross.com

+31 648 102 030

Biography

In his career, Ruud Kooi (°1973) has founded and owned two healthcare marketing and e-business firms. Born and raised in the Netherlands, Ruud has lived in Zimbabwe and Belgium. He also spent a number of years in South Africa where he founded his first company, The Basics, which specialized in online healthcare marketing with a focus on market research, e-ROI analysis, web strategy and project management. After moving back to the Netherlands, Ruud worked for customers including Janssen-Cilag, Ortho Biotech, Tibotec and Johnson & Johnson Medical Devices & Diagnostics.

Ruud brings a vast amount of pharmaceutical in-house experience having founded the first J&J EMEA call centre as part of the company's European CRM approach and led the eBusiness process for the oncology, nephrology and pain franchises. In Ortho Biotech, Ruud managed various Internet-based projects focused on customer retention and loyalty. In Janssen Pharmaceutica, Ruud helped build the company's first e-ROI models and set up various product and disease portals in EMEA.

Ruud brings a mix of entrepreneurship, project management skills and hands-on experience in healthcare. He is used to working and communicating with people from diverse cultures and in many styles, which makes a perfect fit for leading international project teams in a global business.

From October 2008 to December 2009 Ruud lead the Dutch Across Health Affiliate as the Managing Director.

From January 2010, Ruud is the Chief Operations Officer (COO) at Across Health. Together with Fonny Schenck, Ruud will manage the rapid expansion of our office across the globe.

Ruud holds university degrees in Industrial Engineering and Management Science. He also acquired a PMP (Project Management Professional) degree in 2003.

Having recently moved to the countryside, Ruud spends most of his free time with his wife and two sons enjoying the outdoors. In his spare time, Ruud loves to play golf.