Sigrid Vander Eeckt

Senior Consultant

sigrid.vandereeckt@a-cross.com

+32 475 238 346

Biography

Sigrid (°1972) brings over 10 years of through-the-line FMCG marketing and sales experience in several European countries, working closely with an international network of operating companies and external parties. She has a bachelor's degree in Marketing and Journalism.

Her key expertise lies in creating, building and deploying holistic international B2B and B2C communication plans for multinational companies in European and the Middle East.  She launched the worldwide direct-to-consumer communication campaign for BOSS and HUGO Boss fragrances, implemented CRM programs towards European dentists for P&G Dental Care, and created and implemented European marketing plans (CRM programs, advertising, events, brand activation, guerilla city events, retailer campaigns, consumer promotions…) for multinational leisure brands.

Sigrid joined Across in January 2008, where she got actively involved in interactive or internet marketing and communications. In this capacity, she developed and launched professional and consumer portals, brand sites and email campaigns, and managed other services including eBusiness consultancy, online marketing, social media strategy and web analytics.

Within Across Health, Sigrid is responsible for building the consumer health and OTC franchise. Her in-depth consumer marketing knowledge and experience, coupled with a strong interest in innovative customer approaches, backed by the strong track record of Across Health in Life Sciences, make her ideally and uniquely suited for this key role.