-
More than a decade (for some even decades) ago, Pharma was one of the first industries to embrace CRM. In the post-blockbuster era (2nd half of the nineties) pharma companies needed to seek ways to face the competition from generic drugs manufacturers. As a response, pharmaceutical companies...
-
Peter Hinssen is working on a new book, The New Normal. This presentation is given on the Intranet 2010 congress and contains the highlights of his presentation.
-
An article by Pelle Hedman from Across Health of March 2010 on remote detailing.
-
In this issue Sanjay Rampal advises how you can save money on fuel (Flying Above Stormy Fuel Prices on page 50) and he takes a look at some of the biofuels that are currently in testing (Jet Fuel Turns Green Without Envy on page 53). We also meet Fabio Cavalli, CEO of mondoBIOTECH, to find out how...
-
How to cut spending by 10% while maintaining market share Optimisation of the marketing mix is one of the key priorities in pharma today. In this case, a marketer in a top-10 pharmaceutical company was facing a sudden 10% budget cut. The challenge was to know which channels could be reduced (or...
-
Internet is great, internet is wonderful. With a minimum effort you can get your information in a jiffy to your target group. Just put it on your website, and done you are. Unfortunately, you are not the only player on the internet, putting your site at risk of getting lost in the crowd. So the key...
-
An overview presentation of the Across Technology key services.
-
A presentation by Marc Vael from Across Technology of September 2009 around the new security standard ISO/IEC 27000:2009, which gives an overview of the security vocabulary and the Information Security Management System approach.
-
A presentation by Marc Vael from Across Technology of July 2009 on the status of Pandemic Continuity and what organizations are doing in Belgium. The presentation includes relevant weblinks.
-
A presentation by Marc Vael from Across Technology of July 2009 on the security architecture standard SABSA and its practical implementation in organisations.
