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An article by Pelle Hedman from Across Health of March 2010 on remote detailing.
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In this issue: Connected healthcare - Buzz monitoring and Healthcare - Closed-loop marketing through structured data capture of customer attitudes and objections - Going Mobile - Across Health’s Marketing Mix Assessment - What Would Google Do?
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In this issue Sanjay Rampal advises how you can save money on fuel (Flying Above Stormy Fuel Prices on page 50) and he takes a look at some of the biofuels that are currently in testing (Jet Fuel Turns Green Without Envy on page 53). We also meet Fabio Cavalli, CEO of mondoBIOTECH, to find out how...
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In this issue:
US-en EMEA-spend trends - Answering the ultimate question - Fusion Medical Education - Wolfram Alpha, Bing and health searches - Depuy EMEA case - Brave New World innovation seminar - Customer Impact Tracker (CIT) - Chart of the month: long-tail searches
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In this issue:
Across Health opens U.S. office - The time to make a change is now - Web 2.0 is the talk of the pharmatown - Brave new world innovation seminar - Bottlenecks for eBusiness in pharma - Emarketing survey by Across Health - The Groundswell (Forrester) - The Ultimate Question (Fred...
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How to cut spending by 10% while maintaining market share Optimisation of the marketing mix is one of the key priorities in pharma today. In this case, a marketer in a top-10 pharmaceutical company was facing a sudden 10% budget cut. The challenge was to know which channels could be reduced (or...
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Internet is great, internet is wonderful. With a minimum effort you can get your information in a jiffy to your target group. Just put it on your website, and done you are. Unfortunately, you are not the only player on the internet, putting your site at risk of getting lost in the crowd. So the key...
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An overview presentation of the Across Technology key services.
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A presentation by Marc Vael from Across Technology of September 2009 around the new security standard ISO/IEC 27000:2009, which gives an overview of the security vocabulary and the Information Security Management System approach.
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A presentation by Marc Vael from Across Technology of July 2009 on the status of Pandemic Continuity and what organizations are doing in Belgium. The presentation includes relevant weblinks.
