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Sigrid Vander Eeckt
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Key areas of Expertise
- Creation/implementation holistic communication plans
- Corporate communication
- Brand activation – interactive communication
- Innovation in holistic, creative ideas
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After her bachelor Marketing in Brussels, she completed an extra Bachelor degree Journalism in Ghent. Her expertise is creating, building and deploying holistic communication plans for multinationals in the European and Middle East Market. Last year she lived in Geneva where she worked for an international communication agency. She launched the worldwide direct-to-consumer communication campaign for BOSS and HUGO Boss fragrances; she implemented CRM programs towards European dentists for P&G Dental Care; she created and implemented global European marketing plans (CRM programs – Advertising – Events – Brand activation, guerilla city events, retailer campaigns, consumer promotions…) for multinational leisure brands.
Afterwards, Sigrid developed a worldwide launch plan for Janssen Animal Health towards opinion leaders, vets and farmers.
Just before joining Across, Sigrid spent the last 2 months in Tanzania as the coordinator of a volunteer program called “Homeless children in Moshi, Tanzania and Office on Wheels Tanzania”.
Languages: NL, EN, FR, ES
Nationality: Belgian
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