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Across around the globe
Launch Across Health SEM Blog  Across Health recently launched a blog about Search Engine Marketing and Web Analytics.
You can visit the blog on Across-The-Web.com, follow its updates via RSS or various social media networks: Twitter, Digg, Facebook and Reddit.
Search Engine Marketing: Insights and trends Digital Marketing in pharmaceuticals: quo vadis? Fonny Schenk, managing director of Across Health, gave a speech at the Pharmaplanet-Mediplanet meeting on May 22 in Brussels. For more information: http://www.pharmaplanet.be
Fonny Schenk features at SFE conference Fonny Schenck will feature at the leading SFE conference in Barcelona from Eyeforpharma (April 2-4) and chair the Sales Technology track , which looks at key topics like change management and user adoption, process integration, edetailing and other novel tools. (http://www.eyeforpharma.com/sales2008/).
EyeforPharma, Barcelona,25-26 October 2007
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Fonny Schenck discusses the new imperatives of CRM, the world of new media, and why, despite promising advances, we still have so far to go. |
Stockholm, 5-6 February 2008 Across is presenting on the new imperatives for establishing and implementing a winning Customer Strategy in pharma at the upcoming Inoventa meeting at www.inoventa.com.
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 Across around the globe |
Business/IT Fusion
New Media Seminar in Barcelona On the 27th of November, Beverly Smet is presenting at the New Media Seminar in Barcelona.
What we are witnessing today in the communications field is a revolution. New media is changing the rules of the game. Both the challenges and opportunities that face companies of this new relationship economy are enormous, but too often clouded by fear and apprehension as a result of a lack of reliable, relevant results that cut through the hype and buzz and extracts real business value.
On this interactive, practical 2-day seminar, Beverly will address the need to change the CRM business model in the pharmaceutical industry. Topics that will be discussed include :
• why the go-to-market approach in pharma was different and is now rapidly becoming more like other industries
• moving from selling to integrated multichannel approaches
• from push to push & pull: the increasing importance of customer-centricity/ advocacy and social networks, and differentiating services in the mix
• 2 practical case studies of eCRM in pharma
Learn more about this seminar
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