Silver Session
This one day session gives you an insiders’ view on the world of online behaviour of patients and healthcare professionals, providing you with the insights to approach the online world with confidence.
The second slot in this session allows participants to explore a selected number of tactics from our Innovation Toolbox.
The Innovation Toolbox includes:
- Multichannel Marketing
- eDetailing (self-guided/tablet/eRep)
- Web Strategy (self-service/disease/product portals)
- Search Engine Marketing
- Social Media/Marketing
- eMedical Education
- Salesforce Effectiveness
- GeoMarketing
We will present a chosen number of tactics in depth to show how the tactics can be used in a tangible way forward within your company.
In the interactive morning session, attendees will participate in the Across Health eBusiness Survey.
The results will:
- be benchmarked against the industry-wide results
- show where your company stands in the pharma landscape in regards to the digital landscape.
In the afternoon session, participants will be broken into smaller groups and will develop and present an innovative multichannel plan to practice what they have learnt during the morning session.
For more information about the Innovation Boot Camps please contact us via bootcamps@a-cross.com or speak to Fonny Schenck (+32 477 453 287) or Beverly Smet (+32 478 642 846).
