Marketing in a Multistakeholder World

The New Normal
As Peter Hinssen, CEO of Across Technology and keynote speaker for the next edition of the Innovation Seminar Brave New World, puts it: digital is “The New Normal”, the exciting new world that we've just entered where we take digital for granted. What does it mean for life sciences? What happens when you cross into the New Normal? What will this mean for your employees, your customers, and your markets? What will happen not just next year, or the year after, but in the distant future? How does it pan out 'in the end?' That’s where Brave New World comes in.

Brave New World 3
The topic of “digital” has arguably never been more “topical”. Almost everybody now wants to “just do it”. But it’s a tad more complex than just launching a website or doing “something on Facebook”. Brave New World, already in its third edition and with over 150 participants to date, sets out to provide guidance on this digital rollercoaster journey by means of selected case studies – and at the same time aims to bring you in touch with subject experts and peers in other companies.

Marketing in a Multistakeholder World
The overarching theme for our third edition is multichannel marketing in a multi-stakeholder world. We will present convincing case studies and actionable market research on how new stakeholders beyond the prescriber – patients/caregivers, pharmacists, nurses, payors etc – are going online, and how life science companies can capitalize on this trend.

Hold the date!
If you agree it is time for life sciences to set out a new roadmap towards the Brave New Multistakeholder World and re-invent the way of working and thinking, then you should already block your calendar for one of the following dates:

• Thursday 30 September: Belgian edition in Diegem
• Friday 8 October: Dutch edition near Utrecht

Both sessions will run from noon to 5.30PM.

Interested? Sign up now and we'll keep you updated on the full program and speaker line-up. 
 

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