Agenda for September 30th 2010 - Brave New World 3
| 12.00 - 13.00 | Registration & Networking Lunch | |
| 13.00 - 13.10 | Beverly Smet (Across Health) |
Introduction |
| 13.10 - 13.50 | Peter Hinssen (Across Technology) |
The New Normal - Explore the limits of the digital world |
| 13.50 - 14.20 | Menno Rientjes (Celesio AG) |
Pharma portals for physicians (BE & NL) |
| 14.20 - 14.50 | Petteri Jarkka (Janssen Nordics) |
eBusiness strategy and implementation (BE) |
| 14.50 - 16.00 | Break Out Sessions + break | |
| 16.00 - 16.30 | Dirk Van Broekhoven (Movetis) |
The legal landscape: pitfalls and opportunities (BE) |
| 16.30 - 17.00 | Daan Vens (Janssen France) |
Closed Loop Marketing (BE) |
| 17.00 - 17.20 | Beverly Smet (Across Health) |
Closing statement |
| 17.20 - ... | Drinks at the bar | |
Break out Sessions
| Jurgen De Baerdemaeker (IM Associates) |
Online behaviour of pharmacists - online behaviour and opportunities for life science companies |
| Bernard Depaepe (Across Health) |
Budgeting for digital - Why digital marketing represents only 5% of the total marketing budget and how to change that. |
| Koen Pellegrims (Across Health) |
Mobile Health - What is next in digital marketing? How big will mobile be? What can I do? Where should I start? |