Confirmed Speaker Line Up
Dutch edition
| 12.00 - 13.00 | Registration & Networking Lunch | |
| 13.00 - 13.10 | Edwin de Fouw (Across Health) |
Introduction |
| 13.10 - 13.40 | Peter Hinssen (Across Technology) |
The New Normal - Explore the limits of the digital world |
| 13.40 - 14.10 | Milco van der Mark (Boehringer Ingelheim) |
Towards customer excellence - Integrating 'e' within multichannel marketing and CRM |
| 14.10 - 14.40 | Gary Monk (Concerta XL) |
Social Media Marketing in pharma - case study Concerta |
| 14.40 - 15.30 | Break Out Sessions | |
| 15.30 - 15.45 | Break | |
| 15.45 - 16.15 | Sandrine Koopman (Industry Head Google) |
Online search behaviour of consumers and professionals - what are patients and consumers searching for? How can this be leveraged by you? |
| 16.15 - 16.40 |
Menno Rientjes |
Pharma portals for physicians - past, present and future of pharma and third-party healthcare professional portals |
| 16.40 - 17.10 | Silvie Wertwijn (Vondst Advocaten Amsterdam) |
The Dutch legal perspective on online pharma (social media) initiatives |
| 17.10 - 17.30 | Edwin de Fouw (Across Health) |
Closing statement |
| 17.30 - 19.30 | Drinks at the bar | |
Break out Sessions
| Geert Vromman (IM Associates) |
Structural change in Dutch healthcare: what are the multichannel marketing opportunities? |
| Bernard Depaepe (Across Health) |
Budgeting for digital - Why digital marketing represents only 5% of the total marketing budget and how to change that. |
| Koen Pellegrims (Across Health) |
Mobile Health - What is next in digital marketing? How big will mobile be? What can I do? Where should I start? |