BRAVE NEW WORLD: Maximizing integrated digital marketing and web 2.0 opportunities for pharmaceutical and other life science companies.

October 30, 2008 - Hotel Princeville - Breda

Dear madam, sir,

With this email we would like to remind you that the firstA Across Innovation Seminar is pending. We have secured all speakers, including the presenters of the Best Practice cases and we can assure you that the program will be highly interesting and relevant.

If you would like to participate in our seminar, please register as soon as possible. You can register by clicking on the registration button below. We look forward to seeing you in Breda on October 30th, 2008.

Why you should attend:

The pharmaceutical market is changing fast and so is the marketing mix. Most of us are familiar with digital marketing and terms like “Web 2.0” and “Social Networking”. However, very few companies truly understand AND integrate these trends profitably into their product strategy.

This is where Across Health BV, a newly established Dutch affiliate of Across Health, a rapidly growing international CRM and e-business player in the healthcare industry, is focusing its full-services offerings.

BRAVE NEW WORLD, the first Across Innovation Seminar, is the platform where you will meet renowned digital marketing and Web 2.0 guru’s, industry thought leaders, and peers from other life science companies who have successfully implemented integrated internet marketing and Web 2.0 elements into their sales & marketing strategies.

Keynote speakers will be Peter Hinssen, an international thought leader on web 2.0 strategies, and Ruud Kooi. In addition, several pharmaceutical companies will present their best practices to you, and ample time is made for peer-to-peer discussion.

Agenda:

14.00 - 14.05

Welcome and Agenda
(Marcel Scheringa)
14.05 - 14.45

Brave New World: Interactive Landscape and Web 2.0
(Peter Hinsen)
14.45 - 15.00

Across Survey: Key Results
(Marcel Scheringa)
15.00 - 15.30

New Opportunities for Digital Marketing and Integrated CRM approaches in Pharma
(Ruud Kooi)
15.30 - 16.00 Coffee break
16.00 - 16.30

Best Practice: Search Engine Marketing (SEM)

  • Introduction: Hans Mampaey (Across Health)
  • Case: Filip Standaert (Janssen-Cilag)
16.30 - 17.00

Best Practice: e-detailing

  • Introduction: Ruud Kooi
  • Case: Irina Osovskaya, Janssen-Cilag
17.00 - 17.30

Best Practice: Medical Education

  • Introduction: Arnoud Kok
  • Case: Danny Donkers, BMS
17.30 - 18.15

Round table discussions

  • Web 2.0 and physicians
  • Web 2.0 and patients
  • e-detailing
  • Medical Education
  • Company websites
  • SEM
18.15 Close and invitation for drinks/snacks

Who should attend:

  • Business Unit Directors
  • Marketing Managers
  • Product Managers
  • E-Business Managers
  • CRM Managers

Subjects that will be addressed, include:

  • The new marketing mix
  • Integrated Multichannel Approaches
  • Web 2.0 strategies for consumers and professionals
  • E-detailing (virtual, tablet and phone-based)
  • Search Engine Marketing
  • Web conferencing
  • Optimizing Customer-Centricity

In addition, the results of the first-ever Dutch benchmarking survey on the digital marketing landscape in life sciences will be presented.

The session will take place on 30 October 2008 from 2.00 PM to 6.00 PM, in Hotel Princeville, Breda.
We are asking a payment of 249 euro to cover logistics, infrastructure, lunch & drinks, and project management.

If you want to join us on October 30th, please register via the below link.

If you cannot join in person, may we kindly ask you to forward this invite to colleagues in the Netherlands who are interested in this important topic. If they mention your name during the registration process, you are eligible for a 25 euro voucher.

 
     
   
 
 

 

We look forward to seeing you on October 30th!

Across Health
Lijndonk 4, Breda
4825 BG Netherlands
www.a-cross.com/health

 

In case of questions, email to: marcel.scheringa@a-cross.com