Senior Manager Customer Intelligence and CRM analytics
Job description
- Identify analytic and measurement services that we should offer our clients and develop the methodology for the identified services in the fields of web analytics (websites, campaigns, web advertising/SEM/SEO, surveys, …), CRM analytics (customer intelligence, predictive analytics,…), market research and dashboards
- Measure and communicate ROI and effectiveness of programs or pilots
- Maintain thought leadership and best practice sharing in the field of customer intelligence
Profile description
- 5+ years of analytics or market research experience, ideally in pharmaceuticals, medical devices, OTC or FMCG, at an international/regional level
- Alternatively, 5+ years experience as a consultant/agency representative to these industries
- Strong background in e-marketing/e-sales and CRM
- Knowledge of strategic marketing, lifecycle management, CRM and customer experience management, and marketing/salesforce effectiveness are a plus
- Solid background in customer intelligence and dashboard approaches
- Experience in identifying and developing research or analytic services for clients
- Excellent quantitative skills and basic statistics skills
- Strong interest in working at senior management levels.
- Affinity with key ebusiness and CRM technologies
- Strong structured problem solving abilities and intellectual curiosity;
- University graduate; MBA a plus;
- Superior communication and presentation skills
- Fluent in English and at least one other European language.
- Highly motivated and self-directed individual
- Outstanding team player
- Ideally based in Belgium, Holland, UK or Germany; willing to travel within Europe
Interested?
Please send your application and CV to Fonny Schenck (fonny.schenck@a-cross.com, +32 477 45 32 87)