The Digital Pharma Marketing Course

 
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17-18 June 2010, Brussels or
2-3 December 2010, Brussels
with:
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Fonny Schenck (bio)
  • European thought leader on digital and customer-centric innovation in the new go-to-market model of life sciences.
  • Former VP with J&J in the area of cross-channel CRM and digital marketing.
  • CEO of Across Health, a consultancy specialized in eCRM.

By attending this hands-on course, you will:
1.     Learn why digital is one of the cornerstones of the new commercial model for pharma and how physicians, other stakeholders and your competition are leveraging the power of Internet.
2.     Be able to define a digital strategy for your brand, therapeutic area or company – locally and internationally.
3.     Know how to tightly integrate digital into your overall marketing, selling and medical education strategy and ensure “fusion” of your online and offline efforts, while respecting legal and regulatory guidelines.
4.     Learn from well-metricized examples of successful e-tactics for physicians, consumers/caregivers
and other new stakeholders like payers, nurses and pharmacists.
5.     Know how to market your digital initiative and how to organize for digital success: offline/online promotion, organization, change management and governance.
6.     Be able to calculate the ideal “share of budget” for digital in your overall communication mix and to assess the business impact of your digital projects. 
7.     Gain insight into emerging digital trends and how they may impact your business.

To view the course programme, click here.
To register and benefit from the 450€ early-bird discount, click here.
 

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