Fonny Schenck to chair the eCRM track at Eyeforpharma’s SFE Summit

Fonny Schenck, Managing Partner Across Group, is chairing the eCRM track at the leading SFE event in Europe, Eyeforpharma’s SFE 2010 (April 27-29, 2010, Barcelona). Over 600 delegates are expected at the conference, and the eCRM track will focus on topics like:

•    Maximising effectiveness & efficiency of the mix through fusion CRM
•    Addressing customer needs with a customer-centric marketing, e-marketing and sales strategy
•    From business intelligence to customer intelligence and real-time nanosegmentation