Pharma has been serving the same food, in a very similar way, to the same customers – for a long time. The world has moved on, but the menu hasn’t. Our industry needs to develop – it is consistently... Read more
Multichannel excellence is the ambition for many in pharma – and is becoming the default expectation for many consumers. However, for most in pharma, it remains just that - an ambition.  Read more
With many new technologies and trends potentially disrupting all of healthcare, there is a growing tendency to think of the traditional juggernauts – pharmaceutical companies –being eaten by piranha-... Read more
Which are the Top 3 areas lagging in digital maturity? What is the gap between actual HCP channel impact vs. what pharma thinks? And what are the positive trends?   In a blog post by David... Read more

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Pharma has been serving the same food, in a very similar way, to the same customers – for a long time. The world has moved on, but the menu hasn’t. Our industry needs to...
Posted 17 March 2017
Multichannel excellence is the ambition for many in pharma – and is becoming the default expectation for many consumers. However, for most in pharma, it remains just...
Posted 10 March 2017
Posted 08 November 2016