Forget Digitial Differentiation: Focus on Cross-Channel 'Fusion'

Forget digital differentiation and innovation. You need to be focusing on cross-channel ‘fusion’, says Fonny Schenck. With this imperative in mind, Peter Houston, got in touch with... Read more

Article: Analysis paralysis?

Highly versed in customer relationship management (CRM) and eCRM, Fonny Schenck looks at the current need for fusion between online and offline data management. His vision of the ‘New Normal’ in... Read more

Across Health is searching for a senior 'fusion' consultant in Spain

Job description You will work with several key life-sciences customers in Spain on short or longer-term projects, ranging from insight generation throught cross-channel strategy formulation,... Read more

Across Health interviewed for Forrester report on interactive marketing in healthcare

Across Health’s Fonny Schenck was recently interviewed for an August 2012 Forrester report “Innovate Interactive Healthcare Marketing Without Rocking The Boat”. The report confirms that life... Read more

Across Health acquires a majority stake in Signature Pharma

Across Health announced today the acquisition of a majority stake in Signature Pharma, a leading digital consultancy for life sciences in Spain, which is managing innovative digital marketing and... Read more

Most Recent News

Digital health perspectives

Rebecca Aris (www.pharmaphorum.com) interviews Fonny Schenck. Digital will have to be integrated with other channels, in most cases. And that’s what we call fusion....

Posted 03 May 2013

PHP code:

Nutraceuticals: Big Pharma or Big Food’s next Big Growth area?

Think about the last time you made a visit to a GP as a patient. If it was a sick visit, you presented with a series of symptoms. Your doctor asked about them, and...

Posted 22 April 2013

PHP code:

Forget Digitial Differentiation: Focus on Cross-Channel 'Fusion'

Forget digital differentiation and innovation. You need to be focusing on cross-channel ‘fusion’, says Fonny Schenck. With this imperative in mind, Peter...

Posted 18 April 2013

PHP code:

Trending Pharma News

SciBite We've found new articles on #BasalCellCarcinoma at t.co/9oiL3aBp6i #pharma #health #news t.co/LAT46snIUO
5 min ago.
RocheCareers #pharma #jobs Payer Strategy and Policy Manager: CN - 上海 - Develop payer strategy, payer value propositio... t.co/Qba9s4a6mV
7 min 9 sec ago.
PharmaGMP GMP Guidelines: : Pharmaceutical Master Validation Plan: The Ultimate Guide to FDA, GMP, and GLP... #GMP, #Pharma GMP, # GMP Guidelines,
23 min 20 sec ago.
SciBite We've found new articles on #HerpesSimplex at t.co/9oiL3aBp6i #pharma #health #news t.co/JTDau2jPeJ
35 min ago.
menkris Conflicting comment on Sec 84 of #TRIPS but otherwise a good read on the ongoing #pharma turf wars in #India t.co/lsFgadaDIa
35 min 10 sec ago.
Phcie_Innov Plus d'un million de sachets d'aspirine de contrefaçon saisis, un record #pharma #drugs t.co/5ljmz5z0h5
35 min 54 sec ago.
mabel_tsui Pretty interesting insight into the evolvement of both safety and focus of clinical drug trials t.co/7NG0u4DVlx #pharma
38 min 30 sec ago.
menkris A good overview on the current state of Indian #Pharma & the context for the new drug policy t.co/lsFgadaDIa #hcsm cc @jsaideepak
41 min 6 sec ago.
Phcie_Innov L’automédication dope le chiffre d’affaires des pharmacies #pharma t.co/kC1rFzCYAu
42 min 21 sec ago.
lafauce Best practices in Pharmaceutical Procurement - Rising Kashmir (press release): Best practices in Pharm... t.co/oGg6rz1JlL #pharma
46 min 9 sec ago.