2018 Across Health Workshops


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2018 Across Health Workshops

Multichannel Rep – Advanced Multichannel - eMedical at Launch (Brussels)
Date: 
07 February 2018 - 08 February 2018
Location: 
Crowne Plaza Brussels Airport, Belgium


Multichannel Rep Workshop
with Annelien Van Boxlaer & Patrick Vidal (3rd year)
Date: 07/02/2018
Location: Crowne Plaza Brussels Airport, Belgium

By attending this workshop you will learn how to turn your salesforce into experienced multichannel orchestrators.

Topics include: multichannel rep strategy (and the business case) how-to guides for all the key channels (iPad, Remote, …) managing change & motivation for the field force KPIs you do (and don’t) need to keep an eye on

 

Advanced Multichannel Workshop
with Jan Keuppens & Vladimir Rogiers (3rd year)
Date: 08/02/2018
Location: Crowne Plaza Brussels Airport, Belgium

By attending this workshop you will learn how to run state-of-the-art pharma multichannel marketing programs.

Topics include: campaign plan and flows customer journeys marketing automation data management & consolidation performance tracking & dashboards the absolute do’s and don’ts for your most important channels

 

eMedical at Launch Workshop
with Ben Harbour & Lee-Jay Bannister (1st year)
Date: 07/02/2018
Location: Crowne Plaza Brussels Airport, Belgium

Medical Affairs is no longer an inbound-focused support function. It has become a central, strategic, customer-facing one throughout the PLC. So, how can eMedical strategy & tactics optimize your launches? What channel mix can best be used to give you the edge and ensure rapid uptake and future growth?

Topics include:  integrated eMedical strategy & initiatives for your key stakeholders KPIs for eMedical future trends & organisational preparedness

 

Register now

Each workshop will be facilitated by 2 senior Across Health Multichannel experts.

All delegates will also receive a free copy of our best-selling Evidence-based Multichannel book.

PRICING:
07/02 eMedical Workshop 975€ (excl VAT)
07/02 Multichannel Rep Workshop 975€ (excl VAT)
08/02 Advanced Multichannel Workshop 975€ (excl VAT)
07/02 & 08/02 Multichannel Rep & Advanced Multichannel Workshop 1700€ (excl VAT)
07/02 & 08/02 eMedical & Advanced Multichannel Workshop 1700€ (excl VAT)


Multichannel Rep Workshop
with Annelien Van Boxlaer & Patrick Vidal (3rd year)
Date: 07/02/2018
Location: Crowne Plaza Brussels Airport - Leonardo Da Vincilaan 4 - 1831 Diegem, Belgium

The Multichannel Rep Workshop provides you with unique insights and hands-on tools to turn your salesforce into experienced multichannel orchestrators.

Topics include: multichannel rep strategy (and the business case); how-to guides for all the key channels (iPad, Remote, rep emails, lead generation...); managing change & motivation for the field force; and the KPIs you do (and don’t) need to keep an eye on.

Target audience: this workshop is designed for frontrunners in omnichannel customer engagement in life sciences.

Each workshop will be facilitated by 2 senior Across Health Multichannel experts.

Included in the registration fee:
Coffee, tea and refreshments during the workshop
Lunch during the workshop
Copy of our best-selling Evidence-based Multichannel book

Free cancellation is possible until 30 days before the event. Otherwise, we will charge you the registration fee.

Volume discounts apply if several people register from the same company - please inquire for more info.

Register now

Agenda Multichannel Rep Workshop
09.00-09.45 Introduction
HCP channel trends & pharma response 
09.45-11.15 Multichannel Rep Strategy - Why & when?
Assess your internal maturity and feasibility Segmentation: Reps vs HCP channel affinity Multichannel reps vs segmentation and PLC
Exercise 1: Build your strategic approach & Rep allocation based on Multichannel Equivalents
11.15-11.35 Break
11.35-13.00 Key tactics for the MCM Rep
Guidelines per key-channel (iPad, Remote, e-mails...)
Exercise 2: Define your ideal detail-aid
13.00-13.45 Lunch
13.45-16.45 How to implement?
Change Management & Empowerment
Track implementation, define KPI's and reward
Exercise 3: Define a step by step MC bonus system
Collaborative platform and tracking tools
The role of Marketing (Content marketing)
16.45-17.00 Closing


 

Advanced Multichannel Workshop
with Jan Keuppens & Vladimir Rogiers (3rd year)
Date: 08/02/2018
Location: Crowne Plaza Brussels Airport - Leonardo Da Vincilaan 4 - 1831 Diegem, Belgium

During the Advanced Multichannel Workshop you will learn how to run state-of-the-art pharma multichannel marketing programs. It is a fully hands-on experience – hear about the tactics at the cutting edge, ask the questions you need to bring your projects to the next level, and see where you can optimise your existing processes.

Topics include: campaign plan and flows; customer journeys; marketing automation; data management and consolidation; performance tracking and dashboards; and the absolute do’s and don’ts for your most important channels.

Target audience: this workshop is designed for frontrunners in omnichannel customer engagement in life sciences.

Each workshop will be facilitated by 2 senior Across Health Multichannel experts.

Included in the registration fee:
Coffee, tea and refreshments during the workshop
Lunch during the workshop
Copy of our best-selling Evidence-based Multichannel book

Free cancellation is possible until 30 days before the event. Otherwise, we will charge you the registration fee.

Volume discounts apply if several people register from the same company - please inquire for more info.

Register now

Agenda The Advanced Multichannel Workshop
09.00-09.30 Introduction
Key trends in MCM in pharma and other industries (campaign management, customer journeys, omnichannel)
09.30-11.00 How to develop a business case for an MCM project
Business objectives & messages, channel reach/impact, customer insights, company maturity
Group discussion
11.00-11.20 Break
11.20-13.00 Creating the campaign flow
Practical examples, do's & don'ts
Exercise 1: Create a campaign flow
Presentation & plenary discussion
13.00-13.45 Lunch
13.45-15.30 How to build customer journeys in campaign management tools?
Overview of the platform landscape, types of customer journeys, do's and don'ts
Exercise 2: Build your own customer journey
Presentation & plenary discussion
15.30-15.50 Break
15.50-16.45 Capturing & reporting KPIs throughout the campaign
Setting KPIs in line with business case, designing for impact measurement, how to bring cross-channel data together in a dashboard
Exercise 3: Optimize your dashboard
Presentation & plenary discussion
16.45-17.00 Closing


 

eMedical at Launch Workshop
with Ben Harbour & Lee-Jay Bannister (1st year)
Date: 07/02/2018
Location: Crowne Plaza Brussels Airport - Leonardo Da Vincilaan 4 - 1831 Diegem, Belgium

Medical Affairs is no longer an inbound-focused support function. It has become a central, strategic, customer-facing one throughout the PLC – and arguably even more so during the launch period. So, how can eMedical strategy & tactics optimize your launches? What channel mix can best be used to give you the edge and ensure rapid uptake and future growth?

Topics include:  integrated eMedical strategy and initiatives for your key stakeholders, KPIs for eMedical, as well as future trends and organisational preparedness.

Target audience: this workshop is designed for frontrunners in omnichannel customer engagement in life sciences.

Each workshop will be facilitated by 2 senior Across Health Multichannel experts.

Included in the registration fee:
Coffee, tea and refreshments during the workshop
Lunch during the workshop
Copy of our best-selling Evidence-based Multichannel book

Free cancellation is possible until 30 days before the event. Otherwise, we will charge you the registration fee.

Volume discounts apply if several people register from the same company - please inquire for more info.

Register now

Agenda The eMedical at Launch Workshop
09.00-09.15 Welcome & general introduction
09.15-10.30 The Digital Landscape in e-Medical: Stakeholder Needs & Trends
What are your Specialists looking for in terms of e-medical education, today and tomorrow?
Trends and current use of internet by physicians
Benefits of online vs. offline channels
Key technology trends and the trend towards cross-channel communication
Discussion and group exercise
10.30-11.15 e-Medical in the Prelaunch Setting: Maximise Speed of Impact
Strategies and approaches to ensure launch success
Engagement and gathering insight from the pre-launch stakeholders: eKOLs & eHCPs
Group discussion
11.15-11.30 Break
11.30-13.00 e-Medical at Launch and Beyond: Maximize Speed of Uptake
Channels, trends, and case studies

- KOL management and engagement
- eMSLs
- Webinars and webcasts
- Virtual congress and social media
- Self-service portals and medical info sites
13.00-14.00 Lunch
14.00-15.15 Creating an e-Medical Digital Strategy
A pragmatic approach to channel mix optimization for Medical Affairs
Channel mix group exercise
15.15-15.45 Regulatory Framework
15.45-16.15 Impact Measurement:
Qualitative vs. quantitative KPIs in Medical Affairs
Comprehensive impact measurement framework for e-medical
Dashboard best practices – case studies
16.15-16.45 Future of Medical Affairs
Emerging health technology trends
Big Data: hype or reality? Real-life cases
16.45-17.00 Closing