Multichannel Maturometer 2017 results: Key global trends

Multichannel Maturometer 2017 results: Key global trends

20 July 2017
Recorded webinar


This webinar was presented by Fonny Schenck (CEO Across Health) and Dirk Szynka (MD Germany).

The results of the 2017 Multichannel Maturometer -  the ninth version of this industry-renowned survey - illuminate some of the big changes sweeping through the Pharma industry, as well as highlighting some trends which are still lagging.

Questions which are answered include:

  • Is senior leadership still on the fence for digital?
  • Marketing budgets – how are they changing?
  • How satisfactory are those in the industry finding digital offerings?

If you want to learn more on this important topic, please watch the recorded version available below.


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