Navigator Lens and Landscape

Navigator Lens and Landscape

13 December 2016
Recorded webinar


This webinar was presented by Philip Baciaz (VP Customer Insights, Across Health) and Fonny Schenck (CEO Across Health).

Adding a practical and in-depth view on individual channels to a holistic view on pharma’s communication landscape

Key topics:

  • Navigator Landscape vs Lens 
  • Preferred content areas for key channels today & tomorrow
  • Time & context of channel use
  • Preferred formats 
  • Company benchmarking in key channels
  • Comparative analytics across and between channels

If you want to learn more on this important topic, please watch the recorded version available below.


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