|
Fonny (°1963) moved to Across in August 2007 to lead the Across Health team. He joins from Johnson & Johnson, the first Life Sciences company worldwide as measured by market capitalization. He held regional and global roles of increasing responsibility in the ebusiness and CRM space at Janssen Pharmaceutica/Janssen-Cilag, the leading CRM company in pharmaceuticals in Europe.
In 2000, he co-designed and implemented a unique integrated ebusiness strategy in Pharma across Europe, with a focus on leveraging strategy, technology and content. In 2001-2002, he managed several pivotal, strongly-metricized multichannel pilots to drive change in the organization. In the following years, he extended his scope to salesforce effectiveness, and the alignment of the CRM IT and business strategy, initiating a unique European business governance structure for CRM.
In more recent years, he went on to implement marketing mix ROI/optimization and customer-centric metrics. He also played a key role in the launch of the European Marketing Excellence project, and the highly successful paneuropean Change Management programme for CRM (Siebel CRM platform).
In his most recent role at Johnson & Johnson, he focused on creating an overarching global CRM strategy, and leveraging best-practices across the globe.
Fonny has received many internal awards for his achievements in the CRM and ebusiness space, both at the European and global level. In addition, he is a well-known speaker at international CRM events and has authored several strategic CRM articles.
At Across, he joins thought leaders Luc Osselaer and Peter Hinssen as a managing partner to realize a common dream: create a fast-growing European company with second-to-none innovative services and products, at the exciting intersection of technology, marketing, and business strategy.
Languages: NL, EN, F
Nationality: Belgian
|
