Kenneth Peeters

As a Search Engine Marketing (SEM) project manager, Kenneth (1983) is responsible for the international Search Engine Advertising (SEA) activities of various leading healthcare customers of Across. SEM is arguably the most dynamic growth area in online healthcare marketing. Kenneth’s activities include the assessment, set-up, management and optimization of pay-per-click (PPC) campaigns and evaluation/fine-tuning through advanced web analytics.

Before joining Across, Kenneth worked at QueroMedia, Belgium’s leading SEM agency at that time. As one of their key SEA consultants, he successfully managed several search engine advertising accounts, including Vacature.com, Robert Half International, Cap Gemini and Vanden Borre. Kenneth is highly experienced in the management of large and complex search marketing campaigns. In addition, he has a thorough knowledge of pay-per-click advertising systems such as Google AdWords, Yahoo! Search Marketing and MSN AdCenter.

Kenneth holds a Masters degree in Communication Sciences from the University of Antwerp. He is highly passionate about the internet and all of the exciting and ever changing (marketing) opportunities it has to offer. When not at work, you’ll most likely find Kenneth in a nearby movie theatre – another of his lifelong passions.