Across Health leverages a consistent methodology across all its projects. It is comprised of 4 components: 2 strategic ones (Insight and Innovation) and 2 tactical ones (Integrated execution and Impact). These 4 modules can be taken in isolation or in combination. Our consultants are happy to discuss the best option for you!
MODULE 1. KNOWING WHERE YOU STAND. Across Health measures the reach and impact of communication channels and the relative impact of key stakeholders in an innovative way, using proprietary methodologies as well as a wealth of desk research and a unique benchmarking database. As a result, you will get unique insights into key competitor and customer trends as well as actionable recommendations for boosting your integrated digital strategy and priority tactics (module 2).
MODULE 2. PLANNING YOUR NEXT MOVE. We challenge your thinking, help you go beyond “let’s do a website” thinking, connect your online strategy to the brand & company strategy. In this highly interactive process, we leverage several tailored offerings: innovation bootcamps, marketing mix workshops, strategy roadmapping, product strategy alignment, mobile & social marketing frameworks ... The outcome? An innovative, tailored and actionable online strategy.
MODULE 3. PAVING YOUR PATHS TO GLORY. Leveraging the expertise of its 60+ consultants across the globe, we offer you a uniquely extensive hands-on experience in all current and novel digital and CRM tactics, including hybrid/erep, mobile, social, websites, search engine marketing, emedical education, etc. In addition, our consultants can perform these projects on site for you in close to 10 countries. Last but not least, we ensure integration with the traditional channels and if needed offer support in change management.
MODULE 4. MEASURING YOUR PROGRESS. Across Health leverages several proven models from the fast-moving consumer goods industry to help companies select the right KPIs and track these over time. In addition, our consultants can help you set up the so-called rep equivalent model, which relates the impact of digital to the fieldforce. Across Health is also offering unique online impact tools like the Customer Impact Tracker, often in a dashboard format.