Cross-channel Navigator for Oncologists and Hematologists (n=655)

Innovation

Cross-channel Navigator

Multi-channel Mix Assessment

Insight

Impact

Cross-channel Strategy

Cross-channel Marketing

Integrated execution

Impact Measurement & Dashboards

Training: the Across Health Academy

Tablet Detailing

Online Marketing

Social Media

Self-service portals

Emedical

Mobile

  • “After extensive scanning of the channel research landscape, the winner for us was the Across Health Navigator. The data spans over 50 channels and covers both offline & online as well as promotional and non-promotional channels and stakeholders. This makes the Across Health Navigator an extensive piece of channel research and allows for a fact-based and integrated multichannel planning, optimization and measurement. The approach resonates extremely well with both our senior leaders as well as our brand teams across Europe." (Senior Director Commercial Excellence, medium-sized Pharmaco)
  • "The Cross-Channel Navigator provides a customer-centric approach to selecting the right channels for the right countries. That is because the impact and reach measurements you get per channel come right from the voice of the customer - through a strong market research-based methodology. The Navigator is one strong part of the decision-making mix, of course along with a strong multichannel strategy and real-world experience of what works." (Director Commercial Excellence Europe, top 10 pharmaco)
  • “The Navigator data based on reach and impact has become a critical part in the tactical planning of multi-channel activities as it allows a clear and straight forward way to select and consider trade-offs between different channels. Today the Navigator data provides key insights and drives our multi-channel decisions both on a regional and country level." (Head of Commercial Excellence Europe, leading biotech company)
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Cross-channel Navigator for Oncologists and Hematologists (n=655)

Oncology is a highly dynamic and specialized field, and prescribers leverage a myriad of owned, paid & earned online & offline channels to drive their clinical decisions.

Across offers you unique primary research on cross-channel behaviour & trends for the US and key European oncology markets.

Our Navigator assesses the reach & impact of 50+ channels - offline & online, pharma-owned & third-party, marketing, sales & medical, as well as key stakeholders (payer, patient, peers,…). We also look at the frequency of use of the key channels. In addition, we chart the reach and impact of key 3d-party websites and newsletters as well as providing unique benchmarking information.

The Oncology Navigator covers 10 countries (US, DE, FR, IT, UK, ES, BE, NL, CH, SE).

All countries are available as of Q3 2014.

For more information, please contact Fonny Schenck or Philip Baciaz           

Click here to learn more over our cross-channel navigator for GPs.

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