DELIGHTING PHARMA CUSTOMERS IN THE OMNICHANNEL AGE

THE MISSING MANUAL FOR PHARMA MARKETERS

All the insights you need to build long-term relationships with healthcare professionals and patients alike.

 

About the book

Has your life science company started on the multi-channel journey but found itself in need of a good roadmap?

Across Health’s omnichannel experts Ruud Kooi, Fonny Schenck and Beverly Smet describe & discuss the highways and byways of the digitally disrupted landscape, as it impacts the pharma industry. Full of actionable insights and clear guidelines, this book will tell you everything you need to know (but were too afraid to ask) to boost and direct your company’s customer engagement.

You will gain in-depth knowledge on:

Creating patient centric growth through multichannel marketing

Turning insights into strategy

Overcoming the challanges of digital marketing in Pharma

Pharma friendly Search Engine Marketing & Display Advertising

Teledetailing: from strategy to implementation

eMedical

Tablet detailing

Website Marketing

Social Media Engagement

Email Marketing

Impact measurement & analytics

 

Words from our customers

“The book provides great insights & inspiration, as well as a robust methodology to drive multichannel.” 
INT Multichannel Team Leader, BMS

“The book is really an inspirational tool for me and my colleagues.” 
Product Manager, Boehringer Ingelheim
 
“The book is very interesting.” 
MCM Regional Liaison, Bayer
 
“The book is of immense value, allowing marketing and brand managers to take more informed decisions about the channel mix." 
WW MCM Head, GSK
 
“The book presents a full update of all digital channels and tactics – splendid!” 
Commercial leader, Medcoms agency

 
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