Brave New World: patients, caregivers & the internet

Most of us are familiar with digital marketing and terms like "Web 2.0" and "Social Networking". However, very few companies truly understand and integrate these trends profitably into their customer-facing strategy and tactics.

Needless to say that connecting with physicians can be quite cumbersome. Therefore, let's start with patients to find out how blending the online and offline world can yield superior results.

The seminar takes place in Belgium (June 2) and The Netherlands (June 17). For more information, please follow this link.

In the meantime you can watch Ruud Kooi's video on changing the marketing mix in pharma.