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Newsletters

April 2013
Impact Measurement... Show me the money!?
February 2013
Meet the 2013 trends
December 2012
Across Health Newsletter - December 2012

In this issue:

Chart in focus – The sales rep and the tablet PC, yesterday and today…
Feature article - Ipad use in the pharmaceutical industry
Recent Across Health activities – December 2012
October 2012
Across Health Newsletter – Autumn 2012

In this issue:

Recent Across Health Activities – October 2012
Is China digitally disconnected?
Google+ & Google Grants for Nonprofits – How to Maximize Your Online Reach
App in focus - Ward Round, gamification in medical education
Book review – The Facebook Effect
August 2012
Across Health Academy (AHA!): workshop sessions on digital marketing, China, October 2012
May 2012
Come Across Newsletter - Cross-channel, mix optimization, mobile, analytics & more!

In this issue:

Recent Across Health activities – May 2012
From monochannel to fragmentation…and integrated cross-channel
App in focus: Epocrates
Chart in focus: Instagram
Book review of the month: Cult of Analytics – Driving online marketing strategies using web analytics
February 2012
Come Across Newsletter - Meet the 2012 trends

In this issue:

Recent Across Health activities - February 2012
AH Viewpoint : China Marketing Mix
Chart in focus: Why websites?
Running On Instinct vs Return On Investment
From “Launch it and Leave it” to “Launch it and Live it”
February 2012
China's pharma market in a digital future

In this issue:
On 12-13 December 2011, Across Health China, led by Francis Chay, organized the first-ever digital marketing workshop in life sciences in the Swissotel in Shanghai.
November 2011
Digital Dissatisfaction

In this issue:

Recent Across Health activities - issue 12
Closed loop marketing with tablet computers
Chart in focus : Reach of online health information among physicians
September 2011
Brave New World(s)

In this issue:

Recent Across Health activities - issue 11
Mobile is your friend
Chart in focus : Reps versus digital
Book Review - Micromarketing
May 2011
Will 2011 be a grand cru for “fusion”? The pharma digital landscape in 2011

In this issue:

Defining social media
Recent Across Health activities
Chart in focus: The main bottlenecks for eBusiness adoption
Digital Genius
iPads, Ferraris and their pit crews
March 2011
The pharma digital landscape in 2011

In this issue:

eBusiness Survey EMEA 2011: participate and win an iPad
Recent Across Health activities
Digital Trends for 2011
ComScore releases Mobile year in review 2010
Chart in focus: Range of Brand Digital IQ Scores and Average Digital Score by Parent Company
December 2010
Location, location, location

In this issue:

Across Health Client Scan
Recent Across Health activities
Ex “The New Normal” sequitur mobile
Chart in focus: Mobile is the way to reach emerging countries
September 2010
Underpromise. Overdeliver!

In this issue:

Across Health Innovation Seminars - Brave New World 3 : Marketing in a Multistakeholder World
Recent Across Health activities
Google Adwords Ad Links : more targeted and effective search advertising at no additional cost
Chart in Focus: HCP Self-service portals
eSavvy physicians are less likely to be satisfied with current online pharma offerings than ‘offline’ physicians.
Book review : The New Normal
May 2010
Quantifying industry e-spend

In this issue:

Across Health Innovation Seminars - Brave New World 3 : Marketing in a Multistakeholder World
Recent Across Health activities
Benchmark your digital strategy with your peers
Marketing mix : more than just number crunching!
Book review : Flip the funnel
February 2010
E-novation

In this issue:

The ten deadly mistakes of wanna-dots
Recent Across Health projects
Chart in focus: Europe Promotional Spending
What is your top professional goal for 2010 in the digital space?
Across Health recommends : Gartner 2010 and Beyond: A New Balance (29 December 2009)

December 2009
E-Speed

In this issue:

Maximizing physician participation in a changing medical education 2.0 environment
Across Health recommends: Multichannel Marketing (Akin Arikan)
Across Health recommends: Connecting with physicians online (Google)
Chart in focus: Personal Health Records (US, Forrester 2009)
October 2009
Across Health. What's New?

In this issue:

Connected healthcare
Buzz monitoring and Healthcare
Closed-loop marketing through structured data capture of customer attitudes and objections - a key element to become more customer centric
Going mobile
Across Health’s Marketing Mix Assessment
Chart of the month - Where are your customers? And where is your budget?
What Would Google Do? (Jeff Jarvis)
June 2009
Come Across: The second issue

In this issue:

US-en EMEA-spend trends in ebiz: Brave new world in digital marketing?
Answering the ultimate question
Fusion Medical Education
Wolfram Alpha, Bing and health searches
Depuy EMEA case
Brave New World patient and caregiver communication on the internet: do’s and don’t’s
Customer Impact Tracker (CIT)
Chart of the month: long-tail searches
May 2009
Come Across: The first issue

In this issue:

Across Health opens office in the U.S.
The time to make a change is now
Web 2.0 is the talk of the pharmatown
Brave New World: patients, caregivers & the internet
Bottlenecks for eBusiness in pharma
Emarketing survey in EMEA
The Groundswell (Forrester)
The Ultimate Question (Fred Reichheld)