Digital barometer of Across Health in the Pharmaceutical Executive
The results of Across Health's Digital Barometer were quoted in the September issue of the Pharmaceutical Executive, in the article : 'Pharma and social media: time to become better friends' by Peter Housten, Content Director.
Click here to read this article.
"Across Health's 2011 digital landscape survey of life sciences leaders in Europe found limited investment in digital marketing; barriers to implementation, from regulatory issues to lack of strategy; and a heavy reliance on older website marketing techniques, combining to leave industry execs very dissatisfied with digital activities."
Digital barometer for US & China published!
For 3 years in a row, Across Health has conducted its proprietary Digital Barometer survey in Europe. In Q4 2011, dedicated surveys were launched in the US and China.
Click here to learn more about the US & China barometer.
Great article by our colleague Gary Monk in PME!
Click here to read the article by our colleague Gary Monk in PME about the findings of our Across Health Digital Barometer survey!