Expert training

Across Health can get your marketing team or digital experts quickly up to speed on how digital will impact their business in the “New Normal” and how they should prioritize the right tactics with confidence.

We have a network of certified trainers and topic-matter experts who regularly deliver interactive, customized training sessions, ranging from focused presentations, to half/full-day “bootcamps” and 2-3 day in-depth training sessions - in an interactive format.

Some of our offerings include:

Digital marketing foundations (2 days)
digital landscape, strategy formulation, best-practice tactics and emerging trends
(mobile/social/big data), and impact measurement.

Executive briefings/keynotes on the New Normal in Pharma (1-2 hours)
Executive overview of key trends in digital (cross-industry) and key implications for pharma

Innovation bootcamps (1 day)
Interactive session on key trends in digital & implications for life sciences, followed by a digital strategy workshop (brand/TA level)

Specialized workshops (0.5 – 1 day)
Digital marketing for international/global marketers
How can you develop an international digital strategy, get buy-in for it and ensure seamless execution?

Best practices in digital for Medical Affairs & Medical Education
What are key trends & best practices in digital for Medical today & tomorrow, including social & mobile opportunities?

Digital selling
How do you successfully launch and grow best-practice tablet detailing, closed-loop marketing, and (hybrid) erep and ensure rep adoption?

Mobile opportunities
Do you want to get an in-depth view on mobile trends & best practices in pharma – and other industries? (session led by pharma & other-industry expert)

Social media opportunities
Do you want to get an in-depth view on social trends & best practices in pharma – and other industries? (session led by pharma & other-industry expert)

Blended learning offerings
Across Health offers a customized framework of offline and online training formats for rapid and large-scale deployment

Knowledge management & best-practice sharing
Across Health offers expert support to structure your best-practice sharing across business units & countries, including innovative expert mapping & community approaches
 

Testimonials
"The feedback we received regarding your sessions was extremely positive (…). The whole team (…) would very much like to continue working with you throughout the next series of Workshops (…).  The interactivity you added (…) went down well"
Digital CoE leader of leading pharmaco

"Great course, great facilitator with much experience. It covered all aspects of digital pharma marketing, many concrete examples. Well structured. You learn to be clever with online."
Customer service leader, medium-sized company

“This digital marketing course gives you a very good overview about what's going on in the market. Very useful strategic methodology!”
International brand leader, top-10 pharmaco