Do you know which of your online (and offline) channels resonate most with your customers? Do you know how engaged your customers are by the content, service and community offerings from your competition and third parties? Do you know where (and how much) to cut in your traditional budget to enable digital leadership and customer preference? Do you know what’s hot and what’s not in the industry? And what’s truly effective vs flavour of the month?
Across Health measures the reach and impact of communication channels and the relative impact of key stakeholders in an innovative way, using proprietary methodologies (marketing mix assessment, online landscape analysis,…), as well as a wealth of desk research and a unique benchmarking database.
As a result, you will get unique insights into key competitor and customer trends as well as actionable recommendations for boosting your integrated digital strategy and priority tactics (module 2).