<<< Forthcoming, January 2009>>>

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On the 27th of November, Beverly Smet is presenting at the New Media Seminar in Barcelona.
What we are witnessing today in the communications field is a revolution. New media is changing the rules of the game. Both the challenges and opportunities that face companies of this new relationship economy are enormous, but too often clouded by fear and apprehension as a result of a lack of reliable, relevant results that cut through the hype and buzz and extracts real business value.
On this interactive, practical 2-day seminar, Beverly will address the need to change the CRM business model in the pharmaceutical industry.

Topics that will be discussed include :
• why the go-to-market approach in pharma was different and is now rapidly becoming more like other industries
• moving from selling to integrated multichannel approaches
• from push to push & pull: the increasing importance of customer-centricity/ advocacy and social networks, and differentiating services in the mix
• 2 practical case studies of eCRM in pharma
Learn more about this seminar