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Ben Caudron (1965) joined Across as Senior Consultant. Being a serial enterpreneur, Ben co-founded ONE Agency, Across’s sister company focusing on Web 2.0 services. ONE Agency consolidate two earlier initiatives co-founded by Ben: theOriginals, a small network of internet Pioneers, and tvAgency, one of the first Belgian iDTV production companies.
Ben started his professional activities as researcher and lector at the Ghent University, where he previously got his degree in sociology. As early as 1993 he co-founded The Reference, Belgian’s first web agency. At The Reference, Ben focused on general management, marketing and HCI. Besides being member of the board of directors he also acted as Creative Director. So, even when he wasn’t exactly “born on the web”, being one of the pioneers in Web 1.0 turned him into a critical thinker about everything 2.0 related. At the same time, being a sociologist and passionate about all human aspects of electronic communication and new media, Ben embraces the innovations that are around the corner.
Ben is being recognized as a solid advisor to senior management in situations of change and innovation. In order to stay relevant, doing research has become a second nature. His academic formation and working experience assists him in finding solid insights and strong methods.
Since Ben’s convinced that the world is growing smaller every day, he likes to play on different fields. That’s why Ben spent time in Amsterdam and Munich, giving shape to one of Europe’s leading media company’s digital extensions. From within the several companies Ben co-founded, he worked for customers like Agfa, VRT, RTBf, Belgacom Skynet, Telenet, SBS Broadcasting, ProSieben.Sat1.
Ben enjoys (classical) music, photography, philosophy and contemplating the experience of being a leaf falling from a tree.
Languages: NL, EN, FR
Nationality: Belgian.
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