Key areas of Expertise
- Project Management
- Strategic Planning
- Writing, Editing and Copywriting
- Media Relations
- Creation/Implementation Communication Plans
Biography
Courtney (°1979) is a Senior Consultant at Mach Media, specializing in strategic planning, communication and public relations, and branding initiatives. Passionate about her work, Courtney creates tailored, well-researched, client-specific communication and marketing plans.
Previously an Account Manager at a marketing-to-women firm, Courtney produced both short- and long-term marketing strategies, which included campaign development, product launches, industry mapping, consumer and corporate event management, and social media for clients including Goodyear and Weight Watchers.
Born in the US, Courtney came to Belgium in 2007 by way of Boston, where she was an in-house Communications Director for an American NGO focused on travel, food and health. The role was PR intensive and involved compiling media reports and establishing media relations with outlets including Time, MSNBC, USA Today, New York Times and Associated Press. She attended and networked as the company spokesperson at over 25 major events worldwide and wrote the majority of the company communications, from product launches, e-newsletters and press releases, to web content, media training materials and event invitations.
Her writing background, stemming from a BA in English from the College of Charleston, SC, also extends to journalism where she was deputy editor for two different publications. She currently freelances on a wide range of consumer topics for Flanders Today and De Morgen.
Her marketing, PR and communications experience from various perspectives including in-house, agency and as a journalist, results in being able to look at a company or product from every angle and providing solutions.
Languages
EN
Nationality
American