Recent Across Health activities
New Markets
Across Health expanded its global footprint for eCRM situation assessment, strategy design, delivery & impact tracking in 2 key countries:
France
We are pleased to announce the arrival of Mathieu Vaidis, MBA, who started in management consulting and then went on to implement a mobile CRM framework for a generics company and then joined BMS as a digital consultant. Before joining Across Health, he launched several iphone apps as the founder of a start-up company.
In addition, Hans-Fredrik Gustafsson is joining the French affiliate. He has a 10-year strong background in management consulting and digital, with a focus on the pharmaceutical industry. In that capacity, he managed many international projects for leading pharmaceutical companies, from edetailing to content management systems and digital launch strategy & execution.
US
Craig Parnell, our managing partner in the US, welcomes Josh Caggiula, as a senior account manager and emarketing consultant. Josh started his career in Johnson & Johnson’s consumer products business, and then joined Digitas Health, where he provided award-winning account management and digital marketing consulting to one of AstraZeneca’s leading brands.
New capabilities
We are pooling together our existing expertise in mobile, mHealth and connected health in a dedicated center of excellence, together with the hire of an experienced team leader.
New projects
- international web analytics dashboard for several brands
- 2 innovation boot camps at leading companies
- Marketing mix and stakeholder assessment for a specialty pharma company
- Elearning project for patient association and for a pharma company
- Interactive edetailing for a key brand
- International online strategy for 3 Rx brands
- Webcasts for professional association
- Innovative online behaviour tracking project for a physician association
- HCP self-service portal project management for leading pharma company
Written by Fonny Schenck
