Book review : The New Normal

Advancement in technology is creating a ‘new normal’, where relationships with consumers are increasingly in a digital form. Businesses need to reinvent themselves to create new interactive business models. Technology is no longer an enabler. It has become a game-changer.

After the success of his first book, Business/IT Fusion (5000 copies sold, 75 high-level keynote sessions across the globe), Peter Hinssen, Managing Partner at Across Group and CEO of Across Technology, has just finalizing his second book, The New Normal. Indeed, the full speed advancement in technology is creating a new normal. Talking about the digital society could soon make you sound old and out of date. Businesses need to reinvent themselves to stay on top of the newest innovations.

In The New Normal, Peter discusses how companies may address a society without digital limits. Indeed, organizations are increasingly faced with customers and consumers who no longer tolerate limitations in terms of pricing, timing, patience, depth, privacy, convenience, and intelligence. He tackles all of these limitations and the implications for business and consumers in his unique, humoristic yet erudite style.

In his book, Peter convincingly demonstrates that the digital revolution is only half way there. Now is the time to learn how to swim – to avoid drowning in the sea of information or get lost in the almost unlimited possibilities to innovate. 

The New Normal just out now…for more information and  ordering, go to www.neonormal.com/

 Written by Fonny Schenck