Brave New World Across
 
 

Brave New World, already in its fourth edition and with over 250 participants to date, sets out to provide guidance on this digital rollercoaster journey by means of selected case studies - and at the same time aims to bring you in touch with subject experts and peers in other companies.
 
 
  Agenda for September 12, 2011
12:00 PM - 01:00 PM Registration & networking lunch
01:00 PM - 01:40 PM Introduction - Digital Insights and Social Local and Mobile within Pharma + Q&A - Gary Monk – Managing Director Across Health UK
01:40 PM - 02:20 PM SoLoMo in pharma, an inside perspective - Alex Butler - EMEA Social and Digital Media manager - Janssen EMEA
  02:20 PM - 03:20 PM Break out sessions – more info below
  03:20 PM - 03:40 PM Networking Coffee break
  03:40 PM - 04:20 PM The future of mobile internet - Pharma and its role - Paul Jones - Director and Co-Leader of Global Life Sciences - CISCO
  04:20 PM - 05:00 PM The New Normal / SoLoMo - Peter Hinssen
  05:00 PM - 05:20 PM Chairmans close and final Q&A - Gary Monk
  05:20 PM - 07:30 PM Drinks reception
  Add this event to your Outlook calendar


 

 

Back to Overview Page
 
   
 

So, book your seat for the fourth edition of our Brave New World Seminar.
We are looking forward to seeing you there!
 
 

Break out sessions

Surfing the e-wave: 'boosting e-adoption in your sales, marketing and medical department!'
In this session we will discuss the challenges we need to overcome for boosting e-adoption. We will try to come up with short and long term approaches to assure that digital tactics are part of each brand its core go-to-market strategy. This learning session will use insights Across Health has collected through in-depth interviews with regional eBusiness leaders and insights based on our online eBusiness survey covering respondents of 196 European pharma professionals.

The future of mobile in pharma
What is next in digital marketing? How big will mobile be? What can I do? Where should I start?

Location

The Cumberland,
Great Cumberland Place,
London,
W1H 7DL
Directions to the location

  
 

So, book your seat for the fourth edition of our Brave New World Seminar.
We are looking forward to seeing you there!