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The overarching theme for our fourth edition is SoLoMo: social, local, mobile. We will present convincing cases and actionable market research on hype and truth about these innovations, and how life science companies can capitalize on these trends. At the same time, we will dedicate several sessions to tried-and-tested implementations of key programmes like vdetailing and eMeded. At the end of the half-day seminar, you will have a thorough understanding what to do (and what not to), how much to spend on digital innovation vs implementation and how to integrate online into the overall marketing mix.subject experts and peers. |
Following its fast geographic expansion, Across Health will, for the first time in history, organize Brave New World in 4 locations in Europe.
September 12, 2011, London, United Kingdom
September 29, 2011, Loosdrecht, Netherlands
October 19, 2011, Paris, France November 15, 2011, Brussels, Belgium |
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